THE FUTURE OF WATER IS LIVING • FREE SHIPPING ON UK ORDERS OVER £100

Privacy Policy

PRIVACY POLICY

This Is Living Pty Ltd ATF Five Springs Way Trust
(trading as LifeFX Living Water Droplets™)
(referred to as “we”, “us”, or “our”)

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from https://www.lifefxlivingwater.co.uk (the “Site”).

We are committed to protecting your privacy and handling your personal data transparently and responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller

For the purposes of the UK General Data Protection Regulation (UK GDPR), This Is Living Pty Ltd ATF Five Springs Way Trust is the data controller responsible for your personal data.

1. Personal Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device and usage, including:

  • Web browser type

  • IP address

  • Time zone

  • Cookies installed on your device

  • Pages or products viewed

  • Referring websites or search terms

  • How you interact with the Site

This information is referred to as “Device Information.”

Technologies Used

We collect Device Information using:

  • Cookies – small data files placed on your device
    (Learn more at: http://www.allaboutcookies.org)

  • Log files – track actions on the Site (IP address, browser type, ISP, date/time stamps)

  • Web beacons, tags, and pixels – used to analyse browsing behaviour

Order Information

When you make or attempt to make a purchase through the Site, we collect:

  • Full name

  • Billing and shipping address

  • Payment information (processed securely by third-party providers)

  • Email address

  • Telephone number

This is referred to as “Order Information.”

In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

2. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

  • Performance of a contract – to fulfil orders and provide services

  • Legitimate interests – fraud prevention, site security, service improvement, analytics, and business operations

  • Consent – where required for marketing communications or non-essential cookies

  • Legal obligation – compliance with applicable laws and regulations

3. How We Use Your Personal Information

Order Information is used to:

  • Process and fulfil orders

  • Take payment and arrange delivery

  • Send order confirmations and invoices

  • Communicate with you regarding your purchase

  • Screen orders for fraud or security risks

Device Information is used to:

  • Detect and prevent fraud and security issues

  • Improve and optimise our website

  • Analyse customer behaviour and site performance

  • Measure marketing and advertising effectiveness

4. Sharing Your Personal Information

We share your personal information only where necessary and with trusted third parties, including:

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also disclose personal information where required to:

  • Comply with legal obligations

  • Respond to lawful requests or court orders

  • Protect our legal rights

5. International Data Transfers

Your personal information may be transferred outside the UK, including to Canada and the United States. Where this occurs, we ensure appropriate safeguards are in place, such as UK adequacy regulations or standard contractual clauses, to protect your data. These transfers are necessary to operate our website, process orders, and deliver our services.

6. Cookies and Consent

Our website uses cookies and similar technologies to ensure the Site functions correctly, to analyse website traffic, and to support marketing activities.

  • Essential cookies are necessary for the operation of the Site and do not require consent.

  • Non-essential cookies, including analytics and marketing cookies, are used only where you have provided consent through our cookie management tools.

You may manage or withdraw your cookie preferences at any time through your browser settings or our cookie consent banner.

7. Behavioural Advertising

We may use your personal information to provide targeted advertising or marketing communications.

You can opt out via:

You can also opt out of some advertising services here:
http://optout.aboutads.info/

8. Marketing Preferences & Opting Out

You may opt out of receiving marketing communications at any time by emailing:

📧 connect@lifefxlivingwater.co.uk
Subject line: Privacy Opt-Out Request

Please include your name and email address. Requests are processed within 7 days.

Please note that even after opting out of marketing, we may still send essential administrative or transactional emails related to your orders.

9. Do Not Track

Our Site does not currently respond to “Do Not Track” browser signals.

10. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your personal data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, please contact us using the details below.

11. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements.

  • Order and transaction records are generally retained for a minimum of six (6) years to comply with tax and legal obligations.

  • Marketing data is retained until you withdraw consent or opt out.

When personal data is no longer required, it is securely deleted or anonymised.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational reasons. The latest version will always be available on our website.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

UK Contact (Data Protection & Customer Enquiries):
LifeFX Living Water Droplets™ UK Distribution
Email:
📧 connect@lifefxlivingwater.co.uk

Legal Entity Address:
This Is Living Pty Ltd
ATF Five Springs Way Trust
Suite 395, 2/52 Currumbin Creek Road
Currumbin Waters, QLD 4223
Australia